they live in california, texas, illinois. >> i think that's one of the common misconceptions. you're talking about nine battleground states and millions of voters they're trying to reach. the tiny amount of people. >> the rest of america don't see the campaign. for those who do, they see it morning, noon and night. at a certain point, they're so frustrated with it because it's all negative. >> as a republican strategist, do you believe that mitt romney defended himself well here or that he should be -- >> no, i don't. >> exactly. >> anyone who knew bain. i was a student and professor. bain is one of the most respected companies for what it does. you wanted to work for bain because you knew the success. no one realizes that now. because all they see are the failures of bain. they haven't seen the successes of bain. >> there was another incident which happened in which a person in an audience described the president as a monster and mitt romney said no, while i understand why you're angry, that's not the thing to say. does that matter in terms of a perception of him? >> it matte